Strategy
How US startups use referral programs to cut customer acquisition cost
Referral programs as a cost decision: payout forms, hold periods, tracking, fraud controls, and the CAC math US startups can budget before scaling rewards.
Topic
startup marketing
Strategy
Startup customer acquisition benchmarks: what a defensible CAC model looks like
A reproducible CAC and payback benchmark file built from public data and your own cohorts, with channel tables, a build order, and payback tests.